Art Basel – Everywhere is Art May 9, 2016
We love to work for art clients. Finding the right mixture of inspirational and applied design is something we always have a lot of fun with and at the same time it is a hard challenge to create something really exciting. Because to inspire is becoming harder and harder in a world, where images and cool stuff is everywhere shared so quickly and almost everybody is “creative” in a way.
At first sight you could say, everything, that can be made, is already existing somehow. And you are probably right. But being innovative does not only mean to invent something completely new. Many times it is more on catching and hitting the zeitgeist. For that you have to be „awake“ with your senses, your spirit, your intellect, your heart.
You have to constantly work on yourself, ask the right questions and permanently get yourself in a process of change. If you have no fear of failure, this process is something really enjoyable. So – no fear! – no doubts! – and Run Forrest, Run!!!
We did this short teaser for Art Basel some years ago. It was just a small experiment shot on a day. In the end, the client did not go with it and decided for another, probably safer way. But all in all we were very happy to get ourselves into that dark room for a day and on the playground of art meets film. Hope you like it too!